The King of Gluttony is the lord of addicts and one of the nine maeljin. Uratha speak of Baalphegor as a great bloated serpent, his scales split and bleeding as he devours cavernous mouthfuls of spirits.
He presides over legions of spirits of hunger and desire, and his Bale Hounds act as the worst drug pushers. Ruining lives to such a degree that the only happiness is in chemical ecstasy.
Baalphegor's favorite avatar is the Bloodworm, a ravenous spirit that manifests as a massive centipede that grows more massive as it consumes the spirits in the Wound and beyond